According to BTV I'm athlete of the year! What? You've never heard of BTV? That's because it's a ColdFX news channel. That's right, cold medication is getting into handing out accolades and publishing the news.
Take a look - http://btvnews.ca/#Kathryn_Lagden_Kathryn
I like the creativity of this campaign. It's personal, it's fun, and it's easy to share. I think Cold FX hits just the right balance between the personalized content and incorporating their brand. I'm not hit over the head with obvious and cheesy references to the product in the video.
My favourite line is the reference to me tweeting that I ate a bagel for breakfast. A spoof on the type of mundane tweets I hate the most.
One part I think is lacking and looks like an afterthought are the "Today's Top Stories" that are linked under the video. The content doesn't really make sense once you click through. For example, "12 easy ways to stay healthy this winter" links through to a tool that will help me determine whether I have a cold or the flu. Seems like their could be a better connection between the story text and the link.
I won't be heading to Vancouver for the winter games but ColdFX helped me dream for a moment. Nice.
h/t to Jim who sent me the link to his video (thanks Jim!)
Hey there! That is HYSTERICAL!!! I was just poking around to see if you had any new pics of Kyle up. Congrats on the prestigious award! And only 3 months after delivering!
Posted by: Tammy | December 01, 2009 at 12:26 PM
525 marriage proposals!
Love it. Great work. Do you know who did it?
Posted by: Kirk | December 02, 2009 at 05:16 PM